Colour creates visual impact and distinguishes a brand. It conveys personality, attracts the eye and indicates change.
Our main brand colours are white, purple and green. White is the most dominant colour in our palette and should be the foundation of every page. Purple and green are used to accent white space through buttons, text colour, and links.
All colours used to convey non-redundant information must meet WCAG 2.0 Level AA contrast ratio of at least 4.5:1.
The following colours are specific to digital experiences. For the full guidelines on using colour, including traditional media and other forms of communications, visit BrandHub.
For Buttons, Links, Headings and Body copy only use the following colours:
Hex: #248700 Sass: $color-accessible-green
Usage: Primary button backgrounds/outline, text links
Hex: #66CC00 Sass: $color-telus-green
Usage: Decorative elements (graphs/charts). Use only for decorative items (when it doesn't need to be colour accessible)
Hex: #4B286D Sass: $color-telus-purple
Usage: Headings, secondary button background/outline, chevron links
Hex: #2A2C2E Sass: $color-shark
Usage: Sub headings (H3, H4), body text, and focus form objects borders
Hex: #54595F Sass: $color-shuttle-grey
Usage: Colour for default links
Hex: #FFFFFF Sass: $color-white
Usage: Page background, inverted links/buttons
These colours are not part of the TELUS brand colour palette, however are used sparingly, but intentionally to play a functional role and support a positive user experience. Example uses include notifications, errors and messaging.
Hex: #C12335 Sass: $color-cardinal
Usage: Error body text and icons
Hex: #FFF6F8 Sass: $color-lavender-blush
Usage: Notification/error messaging background
Hex: #F2EFF4 Sass: $color-white-lilac
Usage: Branded messaging background
Hex: #D8D8D8 Sass: $color-gainsboro
Usage: Horizontal, vertical and wave dividers
Hex: #F7F7F8 Sass: $color-athens-grey
Usage: Helper/disabled state background
Hex: #F4F9F2 Sass: $color-panache
Usage: Success messaging background
The TELUS digital colour palette is mandated by the TELUS Brand team and should not be adjusted without explicit approval. If you should have any questions regarding implementation, please get in touch with us.
- v1.0: Basic colour palette implemented as Sass variables
- Expand the colour palette to include more shade/tints of specific hues of colour
- Adopt a more semantically naming scheme
- Document and codify accessible colour combinations